The continuously changing customer demands can present challenges to sales organizations. Companies must be prepared to quickly pivot and meet these demands if they plan to grow revenues and keep the most productive client-facing professionals. Reviewing the firm's strategic goals and making sure the product roadmap is properly managed and delivered will be instrumental and winning and retaining key business opportunities. Effectively communicating roadmap details and properly aligning sales goals will position sales teams to confidently engage with customers and obtain key data about changing interests and directional shifts in specific industries.