Another way we price our production cost is based on what the client has in his budget to spend. We have clients who share their budget in advance and that really works well. This approach takes the guess work out of the proposal process. We do what we call a “make it fit” proposal. We develop a proposal that doesn’t exceed the budget. For example, if a client has $5000- budget, we know we can’t afford 5 days of research & writing, 5 shooting days and 10 editing days. We figure out a way to shoot the program and distribute the resources that provides the client the most bang for the buck. Once we know the budget and the objectives for the video, we can use our experience to determine which of the many productions variables will help create the best program for the budget. It’s a little like buying a car…if you have $20,000 for a new car you may have to choose the cloth seats instead of the fine Italian leather. It depends on what is most important to you.