Porter's Five Forces framework, pioneered by Michael Porter, serves as a cornerstone for consultants in analyzing the competitive landscape within an industry. By scrutinizing key factors such as the bargaining power of suppliers and buyers, the threat posed by new entrants, the availability of substitute products, and the intensity of competitive rivalry, consultants gain a comprehensive understanding of industry dynamics. This analysis enables consultants to provide strategic guidance to clients, advising them on optimal positioning and identifying opportunities for sustainable competitive advantage within their respective markets.
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